To boost sales in China, British luxury fashion house Burberry has been ramping up advertising on China’s popular social media app, WeChat. The company saw a 4% jump in overall sales in Q2 2017, which was largely driven by strong sales in China. Sales growth in China was far above the global rate, which was surprising following several years of weak sales in the Asian country. City Index Analyst Ken Odeluga believes focusing heavily on WeChat is a strategic move that all companies should consider. Some companies prefer to focus on physical stores to preserve the sense of luxury, but Odeluga stresses that they must follow the trends towards social media if they hope to stay successful.