Gold Consumption Rises

Gold product consumption has increased 23.1% YoY in China, according to the World Gold Council. Still, although the market is picking up, demand for gold remains below the peak it hit in 2013. Demand for gold bars and coins has risen by 57% YoY, while demand for gold accessories has grown 13% YoY. World Gold Council General Manager Wang Lixin notes that in the long term, China’s younger generation will become the leading consumers of gold products.

Shanghai Business Review is the leading English language website and print magazine for business leaders conducting business in China.

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