Samsonite International SA, an American luggage manufacturer and retailer, is relying on e-commerce to boost its China business. The company aims to have 33% of its sales generated from online sources by 2022, up from last year’s 20%. “At the beginning, Chinese people were buying online because it was cheaper than other alternatives. Now, consumers are maturing – it’s all about convenience,” notes Ramesh Tainwala, Samsonite CEO. Now, about 36% of China’s population shops online at least once per week. Samsonite hopes to team up with Chinese business-to-customer sites like Tmall and JD.com to take advantage of this massive growth opportunity.