Samsonite Depends on e-Commerce

Samsonite International SA, an American luggage manufacturer and retailer, is relying on e-commerce to boost its China business. The company aims to have 33% of its sales generated from online sources by 2022, up from last year’s 20%. “At the beginning, Chinese people were buying online because it was cheaper than other alternatives. Now, consumers are maturing – it’s all about convenience,” notes Ramesh Tainwala, Samsonite CEO. Now, about 36% of China’s population shops online at least once per week. Samsonite hopes to team up with Chinese business-to-customer sites like Tmall and JD.com to take advantage of this massive growth opportunity.

Shanghai Business Review is the leading English language website and print magazine for business leaders conducting business in China.

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