Trilogy Sells on T-mall

Skin care company Trilogy has set up a cross-border e-commerce flagship store on Alibaba’s T-mall platform. Trilogy’s Asia sales have been rapidly expanding – last year, its YoY sales increased by nearly 100%. CEO Angela Buglass is thrilled to sell on T-mall, as it is a “more formal root” compared to the daigou channel. All in all, Buglass is confident Trilogy will be a big hit in China, as the company’s prestigious reputation “puts it one step ahead” of competition.