Trilogy Sells on T-mall

Skin care company Trilogy has set up a cross-border e-commerce flagship store on Alibaba’s T-mall platform. Trilogy’s Asia sales have been rapidly expanding – last year, its YoY sales increased by nearly 100%. CEO Angela Buglass is thrilled to sell on T-mall, as it is a “more formal root” compared to the daigou channel. All in all, Buglass is confident Trilogy will be a big hit in China, as the company’s prestigious reputation “puts it one step ahead” of competition.

Shanghai Business Review is the leading English language website and print magazine for business leaders conducting business in China.